The Meetings I Don’t Skip—and the Ones I Do

Time is the one thing I can’t make more of, and like most business owners, I’m asked for it constantly.
Some requests get a quick yes. Others, a polite “no thanks.” Over the years, I’ve learned that being intentional with my calendar is one of the most important things I can do—for myself, for Intertech, and for our team.
So here it is, plain and simple:
✅ Meetings I Don’t Skip
1. Daily huddles
Our leadership daily huddle is short, structured, and essential. Everyone shares updates from the past day, group-worthy updates, and where they’re stuck. It’s not just about accountability—it’s about staying connected, even as a remote-first team. I’m there, every day.
2. Meetings with prospective clients (with our sales team)
If we have a chance to help a company solve a real problem, I want to hear about it firsthand. These conversations give me insight into the market, reinforce alignment, and help us build trust from the start.
3. Client check-ins
Our best work comes from strong relationships. I make time to stay connected with current clients—not just when there’s a problem, but when there’s momentum to build on. Listening goes a long way.
4. Company-wide meetings and events
Whether it’s our quarterly in-person meeting or our monthly online meetings, I show up. The same goes for social events.
❌ Meetings I Politely Decline
1. “Let’s partner!” with zero context
I’ve lost count of how many “partnering” emails I’ve received over the years that boil down to, “I want you to sell my thing or buy my stuff.” If there’s no shared customer or connection, no clear value exchange, and no understanding of Intertech’s business, it’s not a partnership—it’s a sales pitch in disguise.
2. Cold pitches with no relevance
If someone wants to sell me something but hasn’t done the homework to understand our company’s needs, goals, or business model—it’s a no. I respect sales. I don’t respect wasted time.
Bottom line?
I say yes to meetings that help us grow, deepen relationships, or strengthen culture. I say no to anything that pulls focus without a clear purpose. It’s not personal—it’s about priorities. And if you want to earn someone’s time? Start by respecting it.