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Curiosity might kill the cat, as the old saying goes, but it might just bring your business back to life. This month’s edition of Harvard Business Review focuses its spotlight on “The Business Case for Curiosity.” Harvard business professor Francesca Gino provides many thought-provoking ideas and practical ideas in her cover article. She also helped me realize how pivotal curiosity has been to the growth and success of Intertech, even though we do not expressly call it that.
“When we are curious, we view tough situations more creatively and have less defensive reactions to stress,” she notes. I’ve seen this very dynamic in meetings with senior leaders. We all ask a lot of questions and challenge each other to think deeper. Sometimes the best ideas emerge because one leader was particularly curious about a particular issue and kept pushing back with more questions.
Knowing that we all have a shared investment in the company’s success makes it easier to stay curious and not get defensive. This is an important part of our company culture too, which is why we host an annual Town Hall for employees to talk and share their ideas, concerns and recommendations (more about that below).
But, back to Professor Gino’s idea in brief: “Leaders say they value employees who question or explore things but research shows that they largely suppress curiosity, out of fear that it will increase risk and undermine efficiency. . . Curiosity improves engagement and collaboration. Curious people make better choices, improve their company’s performance, and help their company adapt to uncertain market conditions and external pressures. . . Leaders should encourage curiosity in themselves and others by making small changes to the design of their organization and the ways they manage their employees.”
She then lays out five ways leaders can bolster curiosity at work:
Hire for curiosity. Google asks applicants: “Have you ever found yourself unable to stop learning something you’ve never encountered before? Why? What kept you persistent?” Finding people who keep learning out of personal interest is a good sign that they’re innately curious. A question I ask in interviews is “What is the last book you read for professional development?” To ensure they’ve read what they say they’ve said, I follow this question with “What is the biggest thing you learned from that book?”
Model inquisitiveness. From our leadership to sales teams, we agree upon and read a book per quarter. Then we share insights we can apply to our firm. I read The Economist and several other periodicals, two daily papers, multiple economic and business forecasting newsletters, and at any given time, a couple of books. I also have always believed it’s important to listen more than I speak as a leader. In my book, The 100: Building Blocks for Business Leadership, I devote chapter 84 to the importance of listening to employees and to asking key questions. Listening to customers also is key, particularly in the early stages of a new project when we are working to understand expectations. Last, I look for ways to double down on learning and turn time commuting or running the kids around into learning with Audible and Blinklist.
Emphasize learning goals. This one really hit home with me. Every Intertech team member has an annual learning goal. In an industry like software, staying ahead of the curve is essential. Notes Professor Gino, “Leaders can help employees adopt a learning mindset by communicating the importance of learning and by rewarding people not only for their performance but for the learning needed to get there.”
Let employees explore and broaden their interests. I’ll admit that in the press of daily business, this can be hard. Employees with proven expertise are extremely valuable. But we know the best employees are most excited about learning new skills and staying ahead of the pack. Every month, we have a company-wide “Second Friday BBQ” lunch (being honest, the BBQ turns into subs or pizza when the snow starts flying in Minnesota). On the Second Friday BBQ, one or more team members deliver a chalk talk on an emerging technology.
Have “Why?” “What If. . .” and “How might we. . .?” days. As I referred to earlier, our annual Town Hall meeting is dedicated to just such questions. Employees take a half-day off from their regular client projects to gather in small groups to explore how we do things and how we can do things differently or better. This feedback is provided to senior managers anonymously so employees feel completely free to speak their minds and ask tough questions. It’s one of the most valuable management tools we have and employees consistently tell us they appreciate the chance to share in this way. In the past, we’ve also used a concept we call “FedEx Day” where employees have 24 hours to work on whatever they choose then present their results to the company.
Staying curious might be difficult when you’ve been running a business for a long time, but resist the trap of thinking you know it all. No matter what your industry, it’s no doubt changing at the speed of light. Curiosity is the only way to keep growing your business and your mind!