Archive for category: AI

AI Isn’t the Strategy. It’s the Accelerator

We’ve all heard it: “We need an AI strategy.” And sure, if you’re in the business of building AI itself, that might be the right call. But for most organizations—especially in software development—AI shouldn’t be the strategy. It should be the accelerator that powers the strategies you already have.

The Misstep: Treating AI Like a Standalone Initiative

Too many companies are setting up AI task forces, launching moonshot projects, or buying tools without a clear connection to real business needs. That’s like buying a Ferrari before you’ve figured out where you’re going.

AI is powerful, no doubt. But it’s not a magic wand, and it won’t fix disjointed processes or poor communication. If your workflows are inefficient or your teams aren’t aligned, adding AI will only make the chaos happen faster.

The Shift: Start with the Problem, Not the Tech

At Intertech, we’ve learned to lead with the why before jumping into the how. When clients come to us for AI support, our first question is always:
“What are you trying to achieve?”

Maybe it’s faster code delivery. Maybe it’s better user experiences. Maybe it’s reducing rework or eliminating manual handoffs. Once we understand the goal, then—and only then—do we talk about how AI can help.

UnifiAI: Helping Teams Work Smarter, Not Harder

That’s the thinking behind our UnifiAI offering. It’s not a single tool or tech stack—it’s a framework we’ve built to infuse AI into every phase of application development, including:

• AI-assisted proposal writing that cuts time and increases accuracy
• Smart requirements gathering that surfaces gaps before code is written
• Automated code generation and testing to increase velocity
• Deployment insights powered by predictive analytics

And importantly, UnifiAI is built to fit within your existing development process—not replace it.

AI as a Force Multiplier

Done right, AI boosts the performance of your best people. It doesn’t replace them.

• Junior devs get up to speed faster.
• Senior devs spend less time on boilerplate.
• PMs get clearer status updates.
• QA teams test smarter, not harder.

It’s about helping your team deliver value faster—and that’s what clients and end users really care about.

Final Thought

Don’t get distracted by the hype. If you’re not clear on your business goals, AI will just move you in the wrong direction faster. But when used strategically, it’s the nitrous boost your existing engine needs.

AI isn’t the strategy. It’s the accelerator. Make sure you’re pointing it at the right destination.

Why Simplicity Wins in Software—and in Business

Early in my career, I thought complexity signaled sophistication.
Big words. Big diagrams. Fancy solutions.

But after building software for 30+ years and leading a consulting firm through market swings, tech revolutions, and team transitions, I’ve learned the opposite is true:

Simplicity wins. Every time.

In software:

• The simple solution ships faster.
• It’s easier to test, easier to maintain, and easier to explain.
• Clients understand it. Developers trust it. Users prefer it.

Yes, some problems are inherently complex. But that’s all the more reason not to add layers just to look smart. Good software makes the complex feel simple—not the other way around.

In business:

• A clear offer converts better.
• A focused strategy beats a scattered one.
• Teams move faster when they know exactly what matters.

We’ve said no to “opportunities” that didn’t fit our core business because we know what we’re great at—and more importantly, what we’re not. That clarity creates momentum.

The cost of complexity:

• Confused customers
• Overstretched teams
• Projects that drag on
• Decisions that never get made

Complexity creeps in when no one’s watching. It takes discipline to say, “This is enough.” Or even better: “This is too much.”

Simple isn’t easy. It’s a choice.
It requires thought, tradeoffs, and a bias for clarity over control.

But when you choose simplicity—whether in an architecture diagram, a process, or a product offering—you gain something far more valuable:

Focus. Velocity. Trust.