Voice App Helps Hungry Customers – and keeps a major fast-food chain on top
Remember my post a few weeks back about the explosion of mobile apps? I recently read that Domino’s pizza has pushed the envelope a bit further by becoming the first major fast-food chain to offer a phone app that lets you order by voice. (If the last time you experienced Domino’s was in college, you might be surprised to learn that the pizza has improved dramatically and the company now operates nearly 11,000 stores in 70 markets around the world.)
Of course, most of us are used to ordering pizza by voice. It’s usually a frustrating experience in which you are repeatedly put on hold as a harried manager juggles dealing with onsite customers who are eager to order or pay their checks. But with Domino’s new app, the harried pizza guy is replaced by “Dom,” a computer enhanced male voice (he currently only responds to English).
Looks like Domino’s has figured out how to stay number one with the coveted Millennials demographic? It shouldn’t be a surprise since Domino’s current mobile app is its fastest-growing ordering vehicle, representing 18 percent in sales (totaling $459 million in 2013).
Domino’s CEO Patrick Doyle believes that the day will come when typing on keyboards with our thumbs on mobile devices will be over. “We want to be the ones who continue to advance the technology experience,” Doyle commented in a recent USA Today story.
Domino’s is smart to be staying on the leading edge of technology as it seeks to connect in ways most convenient for customers. Has your company considered how apps – computer, mobile or voice – might help to propel your business forward?