Strategic Communication


When communicating with anyone… employees, customers, friends, or family here are some guidelines to make communication effective.

First, when communicating something that could be perceived either way, do it face-to-face:

When communicating bad news:

  1. Collect all the information to have one conversation vs. a death by 1,000 cuts
  2. Give your customer, employee, partner an option… even if it’s equally disagreeable, they’ll feel better because they had a choice