The secret behind Intertech’s success
I give my thanks to all who coordinated, participated, and attended. We wouldn’t be possible without you. I’m humbled by your support and commitment. Thank you.
Onto the final post in this series…
In the previous four posts I have explained the business development philosophy called “Act-Learn-Build” as described by Leonard A. Schlesinger, Charles F. Kiefer and Paul B. Brown called Just Start: Take Action, Embrace Uncertainty, Create the Future (Harvard Business Review Press, March 2012). I’ve also described how this approached has worked at Intertech, with both failed and successful new ventures. In this last post of this series, I will share the secret that belies the success.
In a word: “Passion!” Without passion for the venture, there’s not much point in trying. While we have started small in all of the new initiatives I described, there always has been an underlying passion driving the effort. Extending the reach of Intertech’s consulting and training means extending the things that we already care deeply about and deliver on with a high degree of client satisfaction.
In the March 2012 issue of Harvard Business Review, the Just Start authors summarize the Act-Learn-Build approach and include a sidebar titled “Why Desire Matters.” I will conclude today’s post with an excerpt that sums it all up:
“It doesn’t make sense to venture into the unknown unless it’s for something you care about. Desire motivates you to act, enables you to persist, and makes you more creative when confronted with obstacles. That doesn’t mean you must have a big idea or a grand passion, at least not at first. Most entrepreneurs begin with a simple interest in a market, product, or service—an itch they need to scratch—and pursue it because it feels satisfying or because they think it might lead to something that does. “
The article also includes some great advice for people who work inside large corporations and who may feel they have less freedom to try new ideas:
“Very few of work at places like Google, where the business model is open, and pet projects are expected to take up to 20 percent of employees’ time. Consider the goals of your company, your division and your boss, and then figure out whether you can link them to what you care about. If you have just been handed a new company initiative, look for something in it that excites you—even if it’s just the project’s potential to boost your career. If you can’t find that connection, consider stepping aside. While it’s certainly possible to try the “Act-Learn-Build” strategy when desire isn’t present, it won’t be much fun and your chance of success will be significantly compromised.