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Building a Winning Business — Leadership Blog — Tom Salonek

Getting Things Done. Just Do It!

Nike’s “Just Do It!” may go down in business books as one of the most successful corporate slogans of all times. Americans in particular seem intuitively to understand the simplicity and common sense behind this concise call to action. So why do so many companies have difficulty launching new ventures? Why do so many organizations bog down in “analysis paralysis,” leaving potential moneymaking new revenue ideas behind in the process?

In my book “Building a Winning Business,” takeaway #37 is titled “Just Do It!” In that short chapter I counsel readers that “It’s better to take action than to procrastinate while obsessing about perfection.” I also advise managers not to let things grind to a halt over a single issue. Business writers and educators Leonard A. Schlesinger, Charles F. Kiefer and Paul B. Brown take this advice to a whole new level in their new book, Just Start: Take Action, Embrace Uncertainty, Create the Future (Harvard Business Review Press, March 2012).

Schlesinger is the president of Babson College. Kiefer is the president of Innovation Associates and Brown is a longtime contributor to The New York Times. Together, they have spent years studying how entrepreneurs “create new products, services and business models in situations where the old methods of analyzing, forecasting, modeling, planning, and allocating don’t work.”

Their bottom line: “Successful entrepreneurs don’t just ‘think different,’ they translate that thinking into immediate action, often eschewing or ignoring analysis. Rather than predict the future, they try to create it.”

In the four posts to follow, I will tell you about their findings (see the March 2011 Harvard Business Review for a more in-depth summary of their insightful new book) and share how this same logic has helped Intertech to move ahead in some key areas of our business

Book Takeaway Post: Verify the Story

First Date
Don’t expect to see someone’s true personality on a first date

An outside HR consultant once told me, “There are three places where you can’t always see someone’s true personality: on a first date, at church, and at a job interview.” This year, a Wall Street Journal article stated over 1 out of 10 people lie on their resume.  When it comes to recruiting talent, as the saying goes, “trust but verify.”

Verifying a job candidate’s history is a key part of the interviewing process.  Increase the odds of hiring someone whose personality, values, and work ethic match your own by thoroughly checking them out before extending an offer of employment.  At Intertech, we do multiple verifications/assessments:

  • Candidates complete an online personality assessment to determine fit to the job and our culture.  My experience shows, “People are hired for skill and fired for personality.”
  • Reference checks are done for the three past employers.  When performing reference checks, be sure to ask the questions correctly.  For example, don’t say “Frank said he was your top salesperson… is that true?” Instead, ask, “How did Frank stack rank compared to your other salespeople?” Just like in a casual conversation, open ended questions get better answers.
  • Near the final stage of the process, we perform a background check.  The Small Business Association has a complete list of background check options along with defining what’s legal for employers to screen.
  • For salespeople in particular, we request W2 copies for the past three years.   We match up what they said with what the W2 shows.  If there are discrepancies, we pass.

Consistently doing the above, helps us assess someone’s “real” personality.  If you’re reading this and still in the dating scene, try one or more of the above steps and let me know how it goes!

Book Takeaway Post: Have a Process

Steps
Take each step.  Don’t skip!

In a Harvard Business Review post on avoiding hiring disasters, it notes “A carefully crafted hiring process can help avoid most mishaps.” Further, “Needing to fill the role yesterday is not an excuse for shortchanging the process.”  Both of these ideas are what Takeaway #2, Have a Process, in my book is all about.

At Intertech, we have nine steps in our hiring process.  The steps are:

  1. Resume reviewed/screened
  2. Background interview
  3. Technical exam
  4. Topgrading interview
  5. Senior leadership interview
  6. Personality assessment
  7. Team interview
  8. Reference checks
  9. Background check

Along with following the process, in the same HBR article, it states “Screening for the right soft skills is critical.” I agree.  People are hired for skill and fired for personality.  Throughout our process, and particularly in steps #5, #6, and #7, we’re looking for a fit to our culture and values.

Finally, if we’re trying to talk ourselves into why this candidate is a good fit at any one of the steps, it’s probably a sign that they aren’t.

Book Takeaway Post: Hire Slowly

Turtle
There’s a reason he always wins the race…

This is the first in a series of posts related to my book Building a Winning Business: 70 Takeaways for Creating a Strong Company during Good and Bad Economic Times.  The first Takeaway is Hire Slowly.  It’s related to a recent Harvard Business Review post on hiring.  The post makes three points:

  1. Always be hiring
  2. It’s more than HR
  3. Hire fast

I agree lock-stock-and-barrel with point #1.  In interviews, a common question for me is “Why are you hiring for this position?” My response is the same, “We’re always hiring.” It’s true.  We’re always hiring top talent.  I also agree on the second point that “It’s more than HR.”

The post suggests managers should actively be involved with hiring and hiring isn’t just the job of HR.  Our managers have a “virtual bench” of candidates.  The virtual bench concept is defined in the book Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People.  In summary, it’s actively seeking out top talent who are happy in their current jobs and not looking to leave.  We stay in touch with these top performers, in one example for more than five years, over lunches and coffee meetings.  We do this because things change… the company they love today could be bought and all of its software development outsourced to India.  Or, the manager they’d follow to the end of the earth ends up leaving the firm under duress and they employee now questions the firm and its leaders. I disagree with the last point of the Harvard Business Review post.  Surprisingly, it was at Harvard that I developed this opinion.

The course leading professional service firms led by faculty chair Jay Lorsch repeatedly stressed the opposite… don’t hire fast.  In the course they shared, “Top firms spend an inordinate amount of time in the recruiting process.” As an example, they shared an executive recruiting firm does 25-40 interviews per hire.  25-40 is a lot more than the six steps we run a candidate thru but the goal in a good hiring process is the same:  Make prospects self-select out of the process if they’re not a good fit.  More on this in my next Takeaway-related post.